Marketing: Difference between revisions
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'''Branding and Logo'''<br> | ==='''Branding and Logo'''===<br> | ||
We love it when people want to promote the Dojo, but please respect our branding guidelines! | We love it when people want to promote the Dojo, but please respect our branding guidelines! | ||
'''Logos'''<br> | ==='''Logos'''===<br> | ||
The font for our logo is Whitney Medium. Only use this font for reconstructing the original logo. | The font for our logo is Whitney Medium. Only use this font for reconstructing the original logo. | ||
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White: white <br> | White: white <br> | ||
'''Main Logo'''<br> | ==='''Main Logo'''===<br> | ||
Our normal logo is good enough in most circumstances. | Our normal logo is good enough in most circumstances. | ||
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'''Dark on Light'''<br> | ==='''Dark on Light'''===<br> | ||
It is to be used when the background you're printing on is dark and would hide the dark lettering. We put up this gray background in HTML as an example, but you can decide to use this version of the logo whenever you think it would look better. | It is to be used when the background you're printing on is dark and would hide the dark lettering. We put up this gray background in HTML as an example, but you can decide to use this version of the logo whenever you think it would look better. | ||
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'''Just the Tori'''<br> | ==='''Just the Tori'''===<br> | ||
An alternative icon without the text | An alternative icon without the text | ||
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'''Branding Guidelines'''<br> | ==='''Branding Guidelines'''===<br> | ||
The name of the organization is "Hacker Dojo." That is two words, with the H in Hacker and the D in Dojo capitalized. All other letters are lower case. Hacker Dojo is occasionally referred to as "the Dojo" in shortened print. In this case the word "Dojo" is capitalized. | The name of the organization is "Hacker Dojo." That is two words, with the H in Hacker and the D in Dojo capitalized. All other letters are lower case. Hacker Dojo is occasionally referred to as "the Dojo" in shortened print. In this case the word "Dojo" is capitalized. | ||
Please leave the Hacker Dojo logo intact. Do not change the orientation, add extra text next to the torii, or skew, stretch, alter or add to the logo in anyway. | Please leave the Hacker Dojo logo intact. Do not change the orientation, add extra text next to the torii, or skew, stretch, alter or add to the logo in anyway. | ||
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'''Events Guidelines'''<br> | ==='''Events Guidelines'''===<br> | ||
Events may not have "Hacker Dojo" in the title unless approved by the Directors. | Events may not have "Hacker Dojo" in the title unless approved by the Directors. | ||
Adding our logo with a bunch of other logos that seem related to the event is probably fine -- especially if it isn't labeled as "partner", "sponsor", etc. | Adding our logo with a bunch of other logos that seem related to the event is probably fine -- especially if it isn't labeled as "partner", "sponsor", etc. | ||
Event attendees must understand that the event is being hosted by the member, and is not being thrown by Hacker Dojo. | Event attendees must understand that the event is being hosted by the member, and is not being thrown by Hacker Dojo. | ||
Revision as of 12:12, 8 August 2022
===Branding and Logo===
We love it when people want to promote the Dojo, but please respect our branding guidelines!
===Logos===
The font for our logo is Whitney Medium. Only use this font for reconstructing the original logo.
The official colors used for our logo are:
Red: PANTONE 1945 C
Black: black
White: white
===Main Logo===
Our normal logo is good enough in most circumstances.
Downloads: Adobe Illustrator Format | 1254x443 PNG | 400x141 PNG
===Dark on Light===
It is to be used when the background you're printing on is dark and would hide the dark lettering. We put up this gray background in HTML as an example, but you can decide to use this version of the logo whenever you think it would look better.
Downloads: Adobe Illustrator | PNG
===Just the Tori===
An alternative icon without the text
Downloads: Adobe Illustrator | PNG
===Branding Guidelines===
The name of the organization is "Hacker Dojo." That is two words, with the H in Hacker and the D in Dojo capitalized. All other letters are lower case. Hacker Dojo is occasionally referred to as "the Dojo" in shortened print. In this case the word "Dojo" is capitalized.
Please leave the Hacker Dojo logo intact. Do not change the orientation, add extra text next to the torii, or skew, stretch, alter or add to the logo in anyway.
With these marks, Hacker Dojo will be the sole vendor of merchandise sold for profit. If you would like to raise money for Hacker Dojo with swag, please get in touch with us at [email protected]
The public may use our name & logo as long as it is used in such a way that the relationship between parties is clear.
OK: "Bunny Fair at Hacker Dojo"
NOT OK: "Hacker Dojo Bunny Fair"
===Events Guidelines===
Events may not have "Hacker Dojo" in the title unless approved by the Directors.
Adding our logo with a bunch of other logos that seem related to the event is probably fine -- especially if it isn't labeled as "partner", "sponsor", etc.
Event attendees must understand that the event is being hosted by the member, and is not being thrown by Hacker Dojo.